Episode 10

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Published on:

19th Jul 2023

Bud Light vs. Target: The Challenges of “Woke” Marketing Moves

With consumer expectations that brands will align with their values, armed with the collective power of social media, marketing has never been this complicated. In this episode of Brand2Brand, Thomas, and Veronica look at what the hell happened with Bud Light and Target this summer. 

Bold moves require bold action. If you take that leap of faith, you better be prepared for your core audience to react.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.