Episode 14

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Published on:

8th Sep 2021

Coca-Cola vs. Charmin: WTF is an NFT?

In this episode of Brand2Brand, Thomas and Veronica enter the world of Non-Fungible Tokens (NFTs) as the market for unique digital assets stored on blockchain technology grows. Global brands like Coca-Cola and Charmin have joined the NFT game, either signaling the adoption of blockchain’s ability to protect IP or cementing its downfall as a trendy bubble bound to burst.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.