Episode 13

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Published on:

13th Jul 2022

Duolingo vs. The Washington Post: Mastering TikTok for Audience Engagement

On this episode of Brand2Brand, Thomas and Veronica explore the brands leveraging TikTok to engage with their audience. We’ll look at the language learning app, Duolingo, and historic news outlet, The Washington Post, to share tips for success on the platform.

For the episode research and reference materials, visit blog.stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.