Episode 11

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Published on:

28th Jul 2021

Theranos vs. Fyre Festival: Vision Over Delivery

In this episode of Brand2Brand, Thomas and Veronica discuss vision and a company’s ability to deliver on promises. The Health-tech startup, Theranos, and failed luxury experience, Fyre Festival, both defrauded customers and investors with big ideas too good to be true. But faking it until you make it only works for so long. When the truth eventually comes out, companies are left exposed and liable to financial fallout.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.