Episode 18

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Published on:

3rd Jan 2024

GEICO vs. Progressive: How Marketing Made Insurance Fun

In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, showcasing how bold moves can ignite an industry-wide revolution and change the game in connecting with audiences.

For the episode research and reference materials, visit stirlingbrandworks.com/insights.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.