Happy Hour with Cliff Stevens: What B2B Can Learn from the Best of B2C

Just because it’s B2B doesn’t mean it has to be boring.

In this Brand2Brand Happy Hour, we sit down with Cliff Stevens of Sedgwick to hear how his bold, consumer-first approach to the traditional B2B category is the key to standing out in a sea of sameness.

🎧 For full episode resources and references, visit stirlingbrandworks.com.

Next Episode All Episodes Previous Episode

Listen for free

RSS Feed

About the Podcast

Brand2Brand: The Marketing Show

Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.