Episode 9

full
Published on:

28th Aug 2025

HomeGoods vs BILT: Why Long-form Storytelling Still Wins in a Short-form World

Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins.

In this episode of Brand2Brand, Tom and Veronica dig into how both brands are creating binge-worthy series that blur the line between ad and entertainment—and why the future of advertising isn’t about interrupting content, it’s about being the content.

From trust and brand loyalty to engagement and sentiment, we unpack how long-form storytelling builds deeper connections, why episodic content is on the rise, and what it means for marketers navigating a short-form-obsessed world.

For the full episode research and reference materials, visit stirlingbrandworks.com.

All Episodes Previous Episode

Listen for free

Show artwork for Brand2Brand: The Marketing Show

About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.