Episode 11

full
Published on:

29th Oct 2025

Intuit vs Aerie: The New Rules of AI and Audience Loyalty

AI might be revolutionizing business, but that doesn’t mean your customers love it too. For brands like Intuit, AI represents efficiency, innovation, and next-gen thinking. But for lifestyle brands like Aerie, audiences crave human creativity and realness when that’s what the brand is built on.

From FinTech to fashion, we’re unpacking how each side of the AI debate shapes brand trust and audience loyalty—and why success isn’t about if you use AI, but how you use it.

For the full episode research and reference materials, visit stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.