Episode 19

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Published on:

17th Nov 2021

Meta vs. Decentraland: The Fight to Rule the Metaverse

In this episode of Brand2Brand, Thomas and Veronica enter the metaphorical metaverse to discuss what emerging VR/AR technology will mean for the future of business. The news that Meta (formerly Facebook) is embarking on a path to a fully connected virtual metaverse has sent shockwaves across the internet. There are long-standing virtual communities, built on blockchain technology, that have been operating long before Zuckerberg brought them mass attention. As we see cryptocurrencies like Decentraland’s “Mana” climb in value, it’s clear that this brave new world is not something companies can afford to ignore.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.