Episode 7

bonus
Published on:

20th Apr 2022

Bonus Episode: Cannabis Marketing with Jesse Channon

It's a 4/20 special! In this episode of Brand2Brand, Thomas sits down with Jesse Channon, Chief Growth Officer of Columbia Care, one of the largest fully integrated operators in the cannabis industry. Together, they discuss the increased demand for cannabis products, technology’s role in cannabis go-to-market strategies, and how the industry navigates a vast maze of marketing rules and regulations.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.