Episode 8

full
Published on:

4th May 2022

Casamigos vs. Willie's Reserve: Celebrity Brand Equity

On this episode of Brand2Brand, Thomas and Veronica discuss the rise of celebrity entrepreneurship, backed by the power of personal brands. Today, celebrities aren’t just endorsing brands, they’re building or buying them. By taking a look at George Clooney’s 'Casamigos' tequila brand and Willie Nelson’s 'Willie’s Reserve' cannabis brand, our hosts explore the evolving landscape of celebrity brand equity.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Brand2Brand: The Marketing Show

About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.