Episode 16

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Published on:

13th May 2026

Epic vs Eleos Health: When Operational Experience Becomes Brand Strategy

When it comes to health and human services technology, success comes down to building trust—not hype.

In this episode of Brand2Brand, we’re looking at Epic and Eleos Health, two companies approaching healthcare and human services innovation from completely different angles while solving for the same thing: creating better experiences for patients and clinicians alike.

Tune in as we explore how some of the strongest brands are growing without flashy marketing and instead with trust from their core audience.

For full episode resources and references, visit stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.