Slate Auto vs Etsy: When Personalization Becomes the Expectation

Personalization used to be a premium feature. Now it’s the baseline, no matter what vertical you’re in.

In this episode of Brand2Brand, we break down how Slate Auto and Etsy are scaling personalization through modular lean manufacturing and AI-powered discovery, and what that means for marketing leaders.

For full episode resources and references, visit stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show

Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.