Episode 5

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Published on:

28th May 2025

Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)

The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. While some, like PepsiCo, are building robust in-house studios, others like Keurig Dr. Pepper are shutting them down entirely. In this episode of Brand2Brand, we're breaking down the real story behind KDP and PepsiCo’s creative models and what they signal for marketers.

For the episode research and reference materials, visit stirlingbrandworks.com.

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About the Podcast

Brand2Brand: The Marketing Show
Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.
Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.