Heinz vs Graza: Bottling the Brand

What happens when a century-old condiment king squares off against olive oil’s DTC darling? In this episode, we dig into how Heinz and Graza use packaging, storytelling, and brand identity to dominate their segments. From nostalgic glass bottles to functional flair, what can marketers learn from these everyday pantry items turned icons?

For the episode research and reference materials, visit stirlingbrandworks.com.

All Episodes Previous Episode

Listen for free

RSS Feed

About the Podcast

Brand2Brand: The Marketing Show

Unfiltered conversations on brand strategy, marketing trends, and emerging technology for marketers and business leaders.

Brand2Brand provides unfiltered conversations on brand strategy, marketing trends, and emerging technology for business leaders. Whether you want to sharpen your strategy or sound cool at parties, this show is for you. Join hosts Thomas Stirling and Veronica St. Cyr to explore the marketing lessons we can learn from the champagne-worthy wins and hardcore fails of well-known brands. This podcast has been described as "what you imagine marketing professionals would talk about at a bar." So grab your favorite beverage and pull up a stool. The first round is on you though; we forgot to bring our wallets.