State Farm vs. Tide: The New Age of Product Placement

Marketing and entertainment have always shared the screen, but while consumers find more ways to skip ads to view their content, brands are flipping the script back at them. As brands find new ways to blur the line between content and advertising, we’re diving into their evolution from blatant on-screen logos to full plot integration.

For the episode research and reference materials, visit stirlingbrandworks.com.